dance_logo
 
 
  SYTYCDC_season1SYTYCDC2SYTYCDC3SYTYCDC4
 
 

Dance Fever! So You Think You Can Dance Canada Debuts at #1 on CTV With 1.25 Million Viewers
-- Wins timeslot over Big Brother and The Office; huge hit with urban markets and female viewers --
-- Canadian series win primetime with #1 and #2 programs last night --
-- Second episode airs this Sunday, Sept. 14 at 8 p.m. ET on CTV –


So You Think You Can Dance Canada is the country’s newest homegrown hit. Last night, 1.25 million viewers watched the two-hour series premiere on CTV, winning its timeslot and outpacing the Season 4 premiere of the American So You Think You Can Dance by 5%. Among the highlights:

Head-to-head, SYTYCDC on CTV krumped the simulcasts of Big Brother (Global/CBS; 1.1 million) and The Office (Global/NBC; 375,500)
Showing particular strength in urban markets, SYTYCDC won the night among A18-34, A18-49 and A25-54 in the three metered markets (Vancouver, Calgary, Toronto/Hamilton)
SYTYCDCranked #1 nationally for Females 18-49 (517,000) and Females 25-54 (465,000); 71% of its total audience were female viewers. 
Growing from its first hour to its second, the SYTYCDC audience peaked at 1.55 million viewers and was sampled by 3.7 million viewers overall.
The #1 and #2 programs on television last night were Canadian, with SYTYCDC’s audience was just shy of the CTV/CBS simulcast of Flashpoint (1.29 million). The two series dominated primetime from 8-11 p.m.

So You Think You Can Dance Canada is dancing its way into the TV rooms of the nation,” said Susanne Boyce, President of Creative, Content and Channels, CTV Inc. “Congratulations to everyone involved for delivering the must-see show of the fall.”

The water-cooler chatter for So You Think You Can Dance Canada has already begun. TV Guide reports, “It’s impossible to watch and not feel your skin tingling, your torso swaying or a smile creeping on your face. Canadian dancers have got it going on!”

An unprecedented promotional campaign supported the debut of So You Think You Can Dance Canada, including teams of dancers shaking their stuff in select locations in Vancouver, Toronto and Montreal yesterday. This compliments the show’s latest high-energy on-air promo, and outdoor, radio and online promotional activities visible in major markets across Canada, including Toronto, Vancouver, Calgary, Edmonton and Montreal.

So You Think You Can Dance Canada’s second two-hour episode, with audition highlights from Halifax and Vancouver, airs Sunday, September 14 at 8 p.m. ET on CTV. An encore episode of last night’s debut episode airs this Sunday, September 14 at 5 p.m. ET on MuchMusic. See highlights on demand on the CTV Video Player at CTV.ca.

Meanwhile, the success of Flashpoint in Canada and the U.S. continues unabated. The critical and viewer favourite attracted 1.29 million viewers, who tuned in for the first fresh episode of the engaging cop drama in two weeks. In the U.S., Flashpoint’s 8.68 million viewers in a reverse simulcast gave CBS the win at 10 p.m., the highest ratings ever for the summer drama, and up 20% over its last new episode, prompting MediaWeek TV critic Marc Berman to say, “This won’t be the last we will see of Flashpoint.”

Source: Preliminary overnight data, CTV Total and Global Total (BBM Nielsen Media Research).