Toronto, ON (October 27, 2008) – Six weeks into the Fall Television Season, a Canadian series is making history. CTV’s SO YOU THINK YOU CAN DANCE CANADA has “popped” its way to the top, becoming this Fall’s #1 new television series.* Attracting 47% more viewers than 90210, it’s the first time in memory that an original, homegrown production has claimed more viewers than American imports in the Fall Season.
After three performance episodes, the Wednesday night hit for CTV is averaging 1.36 million viewers, making it not only the #1 new program among total viewers, but in all key demos as well. The series performs particularly well among younger viewers (#1 New Series among A18-34 and A18-49), women (#1 New Series among F18-34 and F18-49) and in urban markets (#1 New Series in Toronto and Vancouver).
** Media Note **– Download photos from SO YOU THINK YOU CAN DANCE CANADA at www.CTVmedia.ca.
“The buzz continues to build for SO YOU THINK YOU CAN DANCE CANADA!” said Susanne Boyce, President, Creative, Content and Channels, CTV Inc. “Becoming Fall’s #1 new series is a testament to the quality of the production and the extraordinary talent of the dancers that Canada has so clearly fallen in love with.”
Additional signs of strength for SO YOU THINK YOU CAN DANCE CANADA:
- Encores of SYTYCDC on MuchMusic have made it the channel’s #1 series overall, not only among total viewers, but in the core P12-34 demo as well.SYTYCDC is averaging nearly 100,000 viewers for its Sunday night encores on MuchMusic.**
- Audiences for performance episodes of SYTYCDC are trending higher than the average audiences for the first three seasons of the American SO YOU THINK YOU CAN DANCE on CTV.
- Among all programs on television, SO YOU THINK YOU CAN DANCE CANADA currently places high on the Top 20 list of the most-watched programs in Canada at #11.***
A detailed look shows that SO YOU THINK YOU CAN DANCE CANADAclaims three out of the Top 5 slots in the list of Canada’s top new series:
New Programs, Fall 2008*
1. SYTYCDC (Performances) / CTV 1.36 million
2. SYTYCDC (Auditions) / CTV 1.16 million
3. 90210 / Global 930,000
4. SYTYCDC (Results) / CTV 821,000
5. FRINGE / ‘A’ 677,000
In the next episode, airing Wednesday, October 29 at 8 p.m. ET on CTV, the Top 14 compete in front of two new members of the judging panel, who join permanent judges Tré Armstrong and Jean Marc Genereux. The first is Canadian Rex Harrington, a former Principal Dancer with the National Ballet of Canada and current Artist-in-Residence for the company. The second is Mary Murphy, best known as the “Queen of Scream” on the U.S. version of SO YOU THINK YOU CAN DANCE and guest judge during the audition tour on SO YOU THINK YOU CAN DANCE CANADA.
Highlights of every episode of SO YOU THINK YOU CAN DANCE CANADA are now available on demand on the CTV Video Player at CTV.ca. Visit the official website at dance.ctv.ca for more information.
CTV, Canada's largest private broadcaster, offers a wide range of quality news, sports, information, and entertainment programming. It has the number-one national newscast, CTV National News With Lloyd Robertson, and is the number-one choice for prime-time viewing. Bell Media Inc. is Canada's premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV Inc. also owns radio stations across the country, and leading national specialty channels. Other Bell Media investments include an interest in Maple Leaf Sports and Entertainment, and in Dome Productions, a North American leader in the provision of mobile high definition production facilities. More information about CTV may be found on the company website at www.ctv.ca.
*BBM Nielsen Media Research, Viewers 2+, 09/01/08 – 10/22/08 (CTV)
**BBM Nielsen Media Research, P2+ and P12-34, 09/08/08 - 10/23/08 (MuchMusic)
*** BBM Nielsen Media Research, Viewers 2+, 10/13/08 – 10/19/08 (CTV)
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