Toronto, ON (August 24, 2010) - CTV announced today that seven sponsors have stepped into the spotlight for Season 3 of SO YOU THINK YOU CAN DANCE CANADA. The seven sponsors - Mazda, Aquafina Plus Vitamins 10 Cal, Degree Women, Lise Watier, H&M, Paper Mate and the feature film Street Dance 3D - create a line-up of new and returning brands, with Aquafina Plus Vitamins 10 Cal back for their third straight year. The sponsorships for the new season on both CTV and MuchMusic provide an exciting and increased online presence and will also include various in-show integrations.
Returning for a third season, Aquafina Plus Vitamins 10 Cal is the official water partner of SO YOU THINK YOU CAN DANCE CANADA, keeping both the judges and the competitors hydrated and refreshed. The brand will also be featured on the judges' desk with new, redesigned and branded cups. Viewers can get up close and personal and learn more about the Season 3 Top 22 on dance.CTV.ca with Aquafina Plus Vitamins 10 Cal sponsored content of never before seen weekly interviews with the competitors.
Mazda returns as a sponsor for the second season, presenting an all-new 2011 Mazda2 to both the winner and runner-up. Additionally, for the first time, viewers will also have the opportunity to enter to win their own 2011 Mazda2 at dance.CTV.ca. The online contest winner will be announced during the season finale of SO YOU THINK YOU CAN DANCE CANADA.
Also back for a second season is Degree Women, sponsoring both the rehearsal segments as well as the Dance for Your Life countdown clock. Degree Women is also excited to be hosting the Degree Dare to Dance Contest, inviting visitors to enter at dance.CTV.ca to win a dance inspired trip of a lifetime.
SO YOU THINK YOU CAN DANCE CANADA host Leah Miller is the beauty ambassador of Lise Watier Cosmétiques, appearing in campaigns this summer and fall, and for the first time, Lise Watier will be featured in in-show branding, giving viewers a sneak peek of the competitors in the hair, makeup and wardrobe room as they get ready to perform. Lise Watier also provides cosmetics to Leah and the cast to help create glamourous looks for the show.
Also a first-time sponsor, H&M is helping viewers "Get Leah's Look" at dance.CTV.ca. Following both the Performance and Results shows, viewers can go online to learn how to recreate Leah's high-fashion look on a budget with clothing and accessories from H&M. The fashion retailer will also help the dancers stay fashionable, providing each member of the Top 22 with a $100 gift card.
The judges will only be using Paper Mate pens when taking notes during performances this season, as the company joins SO YOU THINK YOU CAN DANCE CANADA for the first time. Jean Marc Genereux, Tré Armstrong, Luther Brown and Blake McGrath will also be featured in various commercial spots which will be featured during CTV broadcasts of SO YOU THINK YOU CAN DANCE CANADA. Paper Mate will also be sponsoring a contest throughout the season.
Alliance Films has partnered with SO YOU THINK YOU CAN DANCE CANADA to promote their upcoming release of STREET DANCE 3D, opening in theatres across Canada on October 1, 2010. The movie will be featured behind the dance zone, where audience members can bust a move before each show. Footage of audience members dancing will be featured weekly on SO YOU THINK YOU CAN DANCE CANADA.
SO YOU THINK YOU CAN DANCE CANADA was created by Simon Fuller and Nigel Lythgoe, and is produced in association with CTV by Danse TV Productions. Sandra Faire and Trisa Dayot are Executive Producers. Susanne Boyce is President, Creative, Content and Channels, CTV Inc.