Toronto, ON (July 11, 2010) – As the SO YOU THINK YOU CAN DANCE CANADA Top 22 get ready to take to the stage for their first performance showtonight at 8 p.m. ET, (visit ctv.ca to confirm local broadcast times), CTV today announced the new sponsors for Season 4. The five sponsors – Chevrolet, HTC, McDonald's, Mentos and Ubisoft – will be featured with various in-show integrations throughout the current season of SO YOU THINK YOU CAN DANCE CANADA. Mentos and Ubisoft will also have an online presence with contests atdance.CTV.ca.
“These new sponsors and the SO YOU THINK YOU CAN DANCE CANADA brand are perfect dance partners,” said Mary Kreuk, Vice-President, Brand Partnerships, CTV Inc.
This season, Chevrolet will provide both the winner and runner-up with brand new wheels to get to the dance studio. Post-Finale, Canada’s Favourite New Dancer and runner-up will both be driving away with a brand new Chevrolet Cruze. The Chevrolet Cruze will be featured in nine performance episodes throughout the season as well as in the Finale.
HTC will sponsor the on-screen phone banners that provide the numbers for viewers to call and vote for their favourite SO YOU THINK YOU CAN DANCE CANADA dancers during each week’s performance episodes. At HTC, every innovation we create is inspired by you.
McDonald’s® Canada scores perfect marks for quality and taste. McDonald’s keeps the So You Think You Can Dance Canada judges on their toes with McCafé® branded cups featured on the judges’ desk all season long.
The SO YOU THINK YOU CAN DANCE CANADA Dance Zone gets a refresh from Mentos Mint. The Dance Zone, where studio audience members bust a move before shows, will be partially constructed out of Mentos Mint rolls. A Dance Zone segment will run each week during the performance shows, and viewers across the country can guess the number of Mentos that were used to construct the Zone for their chance to win $10,000 to freshen up their lives. The contest will be open from July 18, 2011 to September 16, 2011 on dance.CTV.ca and mentos.CTV.ca. Mentos is also producing a contest promo that can be seen on CTV and MuchMusic, featuring Season 3 runner-up Amanda Cleghorn and fellow finalist Shavar Blackwood.
Ubisoft, the gaming company behind the popular “Just Dance” franchise, will be gifting lucky SO YOU THINK YOU CAN DANCE CANADA viewers each week. Fans can enter weekly at dance.CTV.ca to win “Just Dance 2” prize packs consisting of a Wii, Ubisoft games, and gift cards.
The summer of dance continues as the series steams up Monday and Tuesday nights at 8 p.m. ET on CTV (visit ctv.ca to confirm local broadcast times). Also catch weekly encores of the performance and results shows airing back-to-back Fridays at 7 p.m. ET on MuchMusic (visit muchmusic.com to confirm local broadcast times).